Žiri za dodjelu međunarodne the! award je nakon prvog kruga zahtjevnog žiriranja ocijenio sve pristigle radove i projekte te odabrao finaliste. Od 33 prijavljena projekta, u finale je ušao 31.

Smotra finalista održat će se u četvrtak, 22. listopada 2026. putem aplikacije Zoom, od 9:30 sati. Prijaviteljima je ovo prilika istaknuti dodatnu kvalitetu svojih projekata za što je predviđeno 5 minuta nakon čega žiri može postavljati pitanja. Satnica je okvirna i podložna manjim izmjenama.

Prezentacije finalista će se održati prema sljedećem redoslijedu:

9:20 – 9:30 Okupljanje članova žirija

9:30 – 9:55 the! award for Strategic Communication Project/Program/Campaign

Val grupa komunikacije, ING-GRAD. ING-GRAD IPO
Abeceda komunikacije i Croatian Caritas. Save the Kuna From Ruin, Donate It for 1000 Joys
Millenium promocija, Tokić grupa. Tokić IPO Communication

9:55 – 10:45 the! award for Integrated Campaign Projects

KIND PR AND EGO IDEAM. reThink: the Fire&Stone launch
Crnogorska Komercijalna Banka A.D. Podgorica: CKB GO campaign
Millenium promocija, Croatian Banking Association: Let's Be Real
Addiko Bank d.d. and CTA komunikacije: Speak Up About Money
Hrvatski Telekom & Komunikacijski ured Colić, Laco i partneri: AI ti to možeš (You can do AI too) - National AI education program
Olaf&McAteer for Japan Tobacco International (JTI): Sakura Scholarship Programme 2025
Hemofarm BiH: EUNOVA – Be the best version of yourself

10:45 – 11:05 the! award for employer branding/Internal communication

Addiko Bank AD Podgorica: Addiko Hackathon 2025 - Izađi iz okvira!
Crnogorska Komercijalna Banka A.D. Podgorica: CKB Volonterski Klub
Kaufland Hrvatska k.d.: Kaufland Radio - radio show for Kaufland store employees

11:05 – 11:20 STANKA

11:20 – 11:30 the! award for advocacy, public policy communication, and political campaigns

Manjgura, SDP Makarska: Zoran before Zohran – how to defend the city from the infrastructures of power in 60 days

11:30 – 11:55 the! award for multi-stakeholder and multi-sector collaboration

Val grupa komunikacije for: Croatian History Museum, International Zagreb Airport Jsc.: Partnership between the Croatian History Museum and Zagreb Airport – Museum Zone
Abeceda komunikacije i Poliklinika Salvea: Love Is a Kiss, Not Food-Childhood Obesity Prevention Campaign
Smart Vision for Canon: World Unseen Serbia

11:55 – 12:50 - the! award for social impact and sustainability

Komunikacijski laboRatorij d.o.o. i Wiener osiguranje VIG: Mental Hygiene
o28, komunikacijska skupina and Ekologi brez meja: Let’s clean Slovenia: Digital edition
Millenium promocija; Croatia Poliklinika: Your posture is your future
Hemofarm BiH : Let`s write the story from the beginning
Millenium promocija d.o.o. / La Roche-Posay: #SaveYourSkin
404 d.o.o. za BAT: Strengthening retailer capacity to prevent and deter minors from purchasing nicotine products
Herman & partnerji, The Ministry of the Environment, Climate and Energy: Nasvet za lep svet! Campaign
One Crna Gora: One tree matters

12:50 – 13:00 the! award for digital, social media, and AI-driven communication

Represent Communications, Premium Pet: THE ANIMAL UPRISING, an AI-driven public advocacy campaign for a ban on consumer pyrotechnics

13:00 – 13:45 the! award for event communication

Olaf&McAteer and Piper PR Agency for The Yugoslav Film Archive – The State Audiovisual Archive of Serbia & A1 Serbia: A1 Kinoteka – “Unseen Wonder”: Premiere of the 40th digitally restored film
Komunikacijski laboratorij d.o.o. i Wiener osiguranje VIG: House of Experiences
Millenium promocija and Run Croatia: The 10th Edition of Zagreb Advent Run
Represent Communications: The Ocean Race Europe 2025 Boka Bay
Herman & partnerji, Mendota Invest: Emonika Groundbreaking Ceremony

14:00 Kraj

Dobitnici nagrada bit će javno objavljeni tek na dodjeli nagrada, u četvrtak, 5.11. oko 20 sati (TBC) u Hrvatskom domu u Splitu. Osiguraj svoje mjesto na: www.KOmferencija,hr/ulaznice .

the! award 2026. - Satnica Smotre finalista

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